Roche-White

NEWS APP

NEWS APP

A singular destination for Roche and Genentech employees to catch up on articles and leadership announcements from across the network.

A singular destination for Roche and Genentech employees to catch up on articles and leadership announcements from across the network.

A singular destination for Roche and Genentech employees to catch up on articles and leadership announcements from across the network.

A singular destination for Roche and Genentech employees to catch up on articles and leadership announcements from across the network.

Interaction Designer  •  November 2016 – January 2017

Interaction Designer  •  Nov. 2016 – Jan. 2017

Hero-RocheNews@2x-reduced

Overview

Overview

I worked closely with another interaction designer (Andy Lee) and our Associate Design Director (Grayden Poper) to create the user experience for the app from the ground-up. We dedicated as much time as we could to initial research and concepting before moving into the executional phases of the project to explore ideas and get team alignment quickly.

I worked closely with another interaction designer (Andy Lee) and our Associate Design Director (Grayden Poper) to create the user experience for the app from the ground-up. We dedicated as much time as we could to initial research and concepting before moving into the executional phases of the project to explore ideas and get team alignment quickly.

I worked closely with another interaction designer (Andy Lee) and our Associate Design Director (Grayden Poper) to create the user experience for the app from the ground-up. We dedicated as much time as we could to initial research and concepting before moving into the executional phases of the project to explore ideas and get team alignment quickly.

Highlights

Highlights

  • Audited dozens of news apps and all eleven news sources we would be aggregating to define the app structure and prioritize features for the MVP release
  • Concepted a few high level architectures before narrowing to a rather simple app structured around three primary sections (News Feed, Explore, and Profile)
  • Fleshed out flows for commenting and sharing within the Article Detail Page because encouraging meaningful discourse between coworkers was one of our client’s primary goals
  • Delivered wireframes for the entire app and supported the visual designers and developers through their work tracks
  • Enjoyed approximately 45 afternoon coffee walks to Blue Bottle with my co-interaction designer to regroup on project status and talk about the latest tech trends

Selected Works

©2023 Andrew Gucwa

Andrew Gucwa

WORK     ABOUT

WORK     ABOUT

WORK     ABOUT