Demystifying
the ambiguous
Demystifying
the ambiguous
Demystifying
the ambiguous
Demystifying
the ambiguous
Demystifying
the ambiguous
I’ve brought clarity to unclear requirements and aligned stakeholders to deliver intuitive digital products for 10+ years.
I’ve brought clarity to unclear requirements and aligned stakeholders to deliver intuitive digital products for 10+ years.
I’ve brought clarity to unclear requirements and aligned stakeholders to deliver intuitive digital products for 10+ years.
As Associate Director of UX Design at Innocean USA, I lead enhancements and maintenance on Hyundai's US marketing site with 10M+ monthly users.
As Associate Director of UX Design at Innocean USA, I lead enhancements and maintenance on Hyundai's US marketing site with 10M+ monthly users.
As Associate Director of UX Design at Innocean USA, I lead enhancements and maintenance on Hyundai's US marketing site with 10M+ monthly users.
As Associate Director of UX Design at Innocean USA, I lead enhancements and maintenance on Hyundai's US marketing site with 10M+ monthly users.
As Associate Director of UX Design at Innocean USA, I lead enhancements and maintenance on Hyundai's US marketing site with 10M+ monthly users.
LEADERSHIP SKILLS
Design Mentorship
Team Leadership
Cross-Team Collaboration
Design Feedback & Critique
Project Management
Workshop Facilitation
Agile & Waterfall
Design Mentorship
Team Leadership
Cross-Team Collaboration
Design Feedback & Critique
Project Management
Workshop Facilitation
Agile & Waterfall
DESIGN SKILLS
UX Design & Strategy
Human-Centered Design
User Interface Design
Interaction Design
Prototyping
Documentation
Design Systems
PREVIOUSLY AT
Thermo Fisher Scientific
Saatchi & Saatchi LA
Odopod
Thermo Fisher Scientific
Saatchi & Saatchi LA
Odopod
HOBBIES
Running with my kids
Vibing to music
Video games (Forza Horizon)
SELECT CLIENTS
WORK PREVIEW
Hyundai 360° Experience
Hyundai 360° Experience
Hyundai 360° Experience
Hyundai 360° Experience
Responsive Web Component Redesign
Responsive Web Component Redesign
Responsive Web Component Redesign
Responsive Web Component Redesign
Provided design feedback and strategic direction on the redesign of this component that will live on every vehicle landing page on Hyundai.com. Drives users into the build experience with the first steps already completed (trim and color selection), streamlining the process and getting users closer to real inventory. Informed by two rounds of user testing and previous analytics.
Provided design feedback and strategic direction on the redesign of this component that will live on every vehicle landing page on Hyundai.com. Drives users into the build experience with the first steps already completed (trim and color selection), streamlining the process and getting users closer to real inventory. Informed by two rounds of user testing and previous analytics.
Provided design feedback and strategic direction on the redesign of this component that will live on every vehicle landing page on Hyundai.com. Drives users into the build experience with the first steps already completed (trim and color selection), streamlining the process and getting users closer to real inventory. Informed by two rounds of user testing and previous analytics.
Provided design feedback and strategic direction on the redesign of this component that will live on every vehicle landing page on Hyundai.com. Drives users into the build experience with the first steps already completed (trim and color selection), streamlining the process and getting users closer to real inventory. Informed by two rounds of user testing and previous analytics.
Provided design feedback and strategic direction on the redesign of this component that will live on every vehicle landing page on Hyundai.com. Drives users into the build experience with the first steps already completed (trim and color selection), streamlining the process and getting users closer to real inventory. Informed by two rounds of user testing and previous analytics.
PlayStation 5 Navigation
Interaction Concepts
Narrowed from 10 broad concepts to 1 detailed direction through group working sessions, close collaboration with the PlayStation team and existing research (diary studies and user personas). Due to my impact on the project, I was invited to continue the work as an embedded team member at Sony’s San Francisco office.
Narrowed from 10 broad concepts to 1 detailed direction through group working sessions, close collaboration with the PlayStation team and existing research (diary studies and user personas). Due to my impact on the project, I was invited to continue the work as an embedded team member at Sony’s San Francisco office.
Narrowed from 10 broad concepts to 1 detailed direction through group working sessions, close collaboration with the PlayStation team and existing research (diary studies and user personas). Due to my impact on the project, I was invited to continue the work as an embedded team member at Sony’s San Francisco office.
Narrowed from 10 broad concepts to 1 detailed direction through group working sessions, close collaboration with the PlayStation team and existing research (diary studies and user personas). Due to my impact on the project, I was invited to continue the work as an embedded team member at Sony’s San Francisco office.
Narrowed from 10 broad concepts to 1 detailed direction through group working sessions, close collaboration with the PlayStation team and existing research (diary studies and user personas). Due to my impact on the project, I was invited to continue the work as an embedded team member at Sony’s San Francisco office.
Toyota Global Navigation
Mobile Web Design
Convinced clients to broaden the scope of this project to address all KPIs and the overall mobile navigation experience instead of a partial fix. Heavily supported two rounds of user testing. Final impact was a 45% increase in CTR into the menu, 17% increase in CTR to shopping tools, and 15% increase in CTR to a vehicle page.
Convinced clients to broaden the scope of this project to address all KPIs and the overall mobile navigation experience instead of a partial fix. Heavily supported two rounds of user testing. Final impact was a 45% increase in CTR into the menu, 17% increase in CTR to shopping tools, and 15% increase in CTR to a vehicle page.
INTERESTED IN SEEING MORE?
Please check out my resume,
reach out to me at avgucwa@gmail.com,
or find me on LinkedIn.
Please check out my resume, reach out to me at avgucwa@gmail.com, or find me on LinkedIn.
Please check out my resume, reach out to me at avgucwa@gmail.com, or find me on LinkedIn.
© 2026 Andrew Gucwa